WPPI Preview: Lindsay Adler

Topic at WPPI: Social Networking Essentials for Photographers

Tell us about you!
I am a portrait and fashion photographer based in New York. Although only 25 years old, photography has been the central passion of my life for more than a decade. My work has appeared in dozens of publications internationally.

Through my career as a photographer I have worked as a photojournalist, nature photographer, portrait photographer and fashion photographer. I love it all, but fashion photography is my true passion because it permits me the most creative freedom and allows me to express my unique vision. My portrait work is heavily influenced by fashion concepts.

As a photo educator I teach thousands of photographers annually through a variety of workshops and conferences including WPPI, After Dark, and Photo Plus. I am an author of two books, “A Linked Photographers’ Guide to Online Marketing and Social Media, and my newest book “Fashion Flair for Portrait and Wedding Photography”. I regularly contribute to a variety of photo publications including Professional Photographer Magazine, Rangefinder, Shutterbug and others.

What is your favorite Miller’s (or MpixPro) product?
There are so many great products that its hard to choose! Since many of my clients have a demand for unique imagery and products, my favorite products are fine art metal murals and and custom DVD cases. The fine art metal murals uniquely display my photography as art and create fantastic discussion pieces. The custom DVD cases are a great way for me to deliver digital images or even music videos to my clients!

Where do you find inspiration?
I find inspiration everywhere I look. As a fashion photographer I must always be on the lookout for inspiration. Every shoot I execute needs to be unique and creative. I find inspiration from everything you can imagine: from music videos, song lyrics, locations, clothing, props, and other photographers. Also, because I regularly work with a great team of creative individuals (hair, makeup, wardrobe, model), I often look to these artists when I am feeling uninspired.

What advice do you have for new photographers?
Know what you are worth, and charge what you are worth. Many beginning photographers charge too little because of their inexperience, and therefore quickly go out of business.

If you work is good and you put a lot of effort into your work, you need to charge for your talents and efforts. You must remember all of the ‘invisible’ costs of business like insurance, equipment, and maybe someday having health insurance!

Furthermore, when you charge more you are placing a higher value on your work. People will respect you more if you have higher prices because they assume this means superior work and talents!

What is the craziest thing that has ever happened at a shoot?
It seems that whenever water is involved in a shoot, crazy things always seem to happen. Once I was doing a bathing suit shoot for a magazine in a waterfall in mid-Spring. I hired a professional model and had a full creative team… all had traveled 3+ hours to the location. On the day of the shoot the model refused to get in the water not because it was cold, but because she had a fear (unfounded) that the water would harm her. On that same shoot my makeup artist accidentally knocked a $1600 lens down the waterfall. On another shoot I had to setup a canopy bed in the middle of a stream in November to create a fantasy scene. I couldn’t find my boots, so I waded in 40 degree water until I couldn’t feel my legs anymore.

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