Marketing Tips from Catherine Clay

Are you in need of some fresh new ideas on how to utilize your MpixPro products to market your studio? The fabulous Catherine Clay, Dallas-based on-location and natural light photographer, has been kind enough to share her favorite products and the ways in which she uses them to gain clients and increase sales.

Soft Cover Books – The perfect marketing tool to explain studio pricing and packages to potential clients while featuring images that personify your studio.

“We use this Soft Cover Book to market in doctor’s offices and also have them available in our studio to explain our baby plan to clients,” Catherine says. “The book explains in detail what they will receive throughout the year, how to dress and highlights the type of images they can expect to receive.”

Create separate books for your most popular or extra special packages. For Catherine, those are her beach sessions. Here’s her take: “I travel to the beach every year to shoot clients. I use the Soft Cover Books to help explain the difference of a beach session versus a typical session, highlighting typical session images on and off the beach.”

Business Cards – The last impression you get to leave after meeting someone for the first time, and a great way to brand your studio. Make this important calling card reflect the personality and professionalism of your studio in a way that’s as unique and individual as you. Catherine prints her cards on Pearl.

Posters – A perfect way to highlight your best work, brand your studio and market special sessions and/or promotions. Place in studio windows or on entry way walls for maximum impact. Here’s how Catherine uses them: “We hang our Posters in the studio windows to advertise our limited wildflower sessions available in the spring to the busy shopping center traffic.”

Folded Cards – Use these as a professional, stylish way to send external communications to clients. They make beautiful thank you cards, gift cards, client reminders, studio updates, promotion alerts and more. “I mail these 5×7 Folded Cards to current clients to remind them to book their beach sessions,” Catherine says.

We print a 5×5 Folded Card as a thank you that we send out at the beginning of the year. Inside, we attach a small envelope with 8 rounded corner wallets from their session encouraging people to hand them out to their friends and family recommending Catherine Clay Photography.

Flat Cards – Another way to send pro-quality communications to clients. Catherine uses this 5×5 Flat Card on Linen Paper card to say thank you for an order or to jot a quick note to clients.

Luxe Cards – Send your clients a special message that will make a unique impression and will leave them wanting more. Catherine uses this 5×7 Folded Luxe Card to write more substantial notes to clients.

Mounted Prints – Turn an 8×10 Mounted Print into a sturdy calendar to make the ideal client gift or use for a studio promotion. Start with a calendar template, the design pictured below is from histudio on Etsy, and order as a 8×10 print. Have the print mounted to either matboard or styrene. Catherine adds a magnetic strip to the back of her calendars and mails them as a client gift for the New Year.

Feeling inspired and ready to inject new life into your marketing plan? Visit the MpixPro catalog to begin creating the products that will jumpstart your 2012.

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