Imaging USA Preview: Lou Freeman

Lou Freeman:  From Fashion to Portraiture

Description: Catch a glimpse into the world of Lou Freeman, a top fashion, advertising and celebrity photographer.  Learn how she uses her creativity and expertise to produce powerful images that engage her audience in the fashion and advertising world.

Miller’s/MpixPro booth: Tuesday noon; Luxe Lounge: Sunday 12:15pm

1. I am a true artists that lives though my work as a photographer. My team calls me a creative visionary.
Most of my creations are statements which come from my own life experiences that occur in my vast world of travel.

I love to study fashion, culture, color and design.

My goal is create captivating images that are beautiful, sexy and tasteful.
In my work, I like to pull the viewer in then take them to the edge visually but always remain tasteful.

2. Millers is by far the best lab in the country. I am currently working with Millers to redevelop my entire look for 2011.

We are creating 3 new portfolio books, direct mail pieces and business cards. I believe Millers can deliver a superior product with  the overall visceral quality of  prints,portfolios and mailings that accentuate my best attributes as a fashion and advertising photographer. We are hearing great things from our clients concerning the metal prints. They flatter my images and give a strong edge to my photos of the music artists that I feature using this surface for printing. I am constantly amazed by the creative attention I receive when I am working on my projects and they always deliver my work on time.

3. My perfect set up and the one I never leave home with out: Canon 5 D markII with 24-105 lens, (4) Canon 580 Flash units with Radio Popper transmitters. I can shoot just about anything I need on location with a moments notice.

4. Surround yourself with excellence when creating your work. You must shock yourself with the quality of what you create before you can win the hearts and souls of your clients.

5. I believe there is always a way to WIN.

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