You should just explain to your client that they are investing in the image…not the paper (or canvas). Obviously, you are doing this for a living, so there’s no way you can charge exactly what your lab charges.

Many clients are wanting CDs of their images because they are learning how they can use labs like Mpix to print their own images. As long as your business evolves, this shouldn’t hurt you. Offer a custom-printed DVD and DVD case to your clients with all of their images on them. BUT, price it above and beyond anything else you offer. Since they will have the ability to make unlimited prints, it should be a luxury item, and priced accordingly.

With a purchase of a DVD, refer them to Mpix! That way, you know the quality will be fantastic and you don’t have to worry about them showing off Wal-Mart printed pictures. Yikes!

I have many clients who are very saavy with the technology these days and they know about MPIX. I Know my photography needs be outstanding to charge what I do. But I had one client (so far) ask why I charge $$$ for my gallery wraps when she can get them from MPIX for $$$. While I was stunned I did explain why. She excepted my answer but then turned around and asked if she could buy a cd of her images (uummm I wonder why??).

I have signed up for an MPIX Pro account but I’m still not sure how this will make a difference for my saavy clients (who, by the way, does NOT know where I print from).