WPPI Preview: Steve Ragland


Topic: Maximize Your Small Studio And Profits With Commercial Set Design Techniques
By Fashion & Beauty Photographer Steve Ragland

Tell us about you!
A Native New Yorker, Steve Ragland, has refined the art of romancing the soul of his subjects through his lens. His philosophy and goal: Working as a true fashion photographer all over the globe has allowed me to bring a cosmopolitan look to images for a diverse group of clients.  Now working in Detroit, I continue to photograph for local and national clients.  The beauty of knowledge and skills are what allows me to show other photographers how to achieve a luxury look and feel to images using tools readily available in any local store and being able to create the images in a small space.  Commercial, editorial, and portrait clients are facing ever-tightening budgets and these skills are much sought after.  The goal is to have fun be creative and to produce refined images in less time with less money spent on equipment, set design and post-production – did I mention have fun be creative. Only you can stop you so keep on keeping on… Make it Happen!

What is your favorite Miller’s (or MpixPro) product?
Metal Prints, Proof Boxes and the boutique package is terrific. Even had a customer not want to open the boutique package as she thought it was beautiful. That’s just to name a few but truly the best thing about Miller’s is their customer service.

Where do you find inspiration?
The old masters of photographer: Irving Penn, Richard Avedon, museums exhibits and daily life. Each place you go and each person you meet brings new ideals, new inspiration – you just cant be afraid to try new things. Go outside of the boxes.

What advice do you have for new photographers?
Look at each photo shoot as your dream assignment. Find inspiration and creativeness in all that is around you. Know your camera settings and how to use them and never be afraid to charge for your work do not give it away.

What is the craziest thing that has ever happened at a shoot?
The time I went to Jamaica and got up for an early morning shoot. When I walked outside I mistook a small crab for a big spider. I told the Jamaican host that they had big spiders; they looked at me strangely and said it was a crab. They thought I was being funny but actually it was just a long night the night before.

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